In 2022, Greencroft Bottling began its biggest transformation since day one with the opening of a new £21m facility. Spanning more than 22,000 square metres, the site will more than double capacity once all lines are installed, reaching up to 400 million litres a year, around 28% of all wine sold in the UK.
Sustainability sits at the heart of the new build. A 3MW rooftop solar array is expected to generate around 2.8 million kWh of electricity each year, working especially well in County Durham’s cooler climate. Existing on-site wind turbines provide additional power, with battery storage planned to help capture energy when it’s produced and use it when it’s needed. Together, solar and wind could generate up to 8 million kWh of clean energy annually, with excess fed back into the National Grid, making this one of the first facilities of its size to run without relying on the grid day to day.
As part of the new building launch, Greencroft wanted a fresh start, with a rebrand and a clear identity separate from the wider group. My role was to create a complete brand system for the site, built around the sustainability story and designed to work everywhere, from the main logo and exterior signage to wayfinding, internal graphics and the smallest details, right down to toilet signs.
Mission Statement
To ensure that every bottle of wine that can be bottled in the UK, is. Because it brings better value for the consumer and the planet.
Purpose
- Partnering with world-leading wine producers, winemakers and packaging innovators to push back the boundaries of wine packaging in the UK
- Developing new formats with a focus on fully carbon neutral wine packaging
- Re-establishing UK bottling as part of a long and illustrious fine wine tradition
Our Vision
To be the best wine packaging business in the world in terms of quality of equipment, expertise and output. To be the “go to” bottler for quality-focused brands looking for a partner to share and uphold their vision
Our Values
Proposition: Why do I need Greencroft Bottling?
- Passion and expertise
- Most sustainable wine packaging business in UK/Europe
- Absolute dedication to quality
- Constant investment in industry leading technology
Positioning: Where is Greencroft Bottling compared to our competitors?
- Focus on care over capacity
- We invest ahead of the rest
- Here for the long term customer relationships
Our Audience:
- Wine brand owners
- Wine importers
- Locally (recruitment – recruit, train, keep for the longterm)
- Supermarkets
- Wine-interested parties, professional and amateur
The work above is just a sample of what I created for this project. There’s more I can show you, including additional examples and how the project evolved from the first concepts through to the finished outcome. If you’d like to see more, get in touch and I’ll send over a few extra bits. And if you’re thinking about starting a project with me, I’d love to hear what you’re planning. Whether you’re ready to go or still figuring things out, drop me a message and we can have a proper chat.
Let's Chat